Engagement
interactive conversations with customers
↗02 / WHY IT MATTERS
Purpose of WhatsApp Marketing
WhatsApp marketing is mainly designed to achieve:
Conversions
pushing users toward purchase or booking
↗Support
resolving queries and reducing friction
↗Reminders
nudging pending actions forward
↗Notifications
sharing transactional updates and alerts
↗Retention
maintaining customer relationships
↗03 / BUSINESS IMPACT
How Whatsapp Marketing is useful for a Business
Affilify Media provides WhatsApp messaging panels, campaign tools, API integration, automation, and services that help brands communicate at scale.
Drives Real Conversations
Two-way chat improves trust and customer experience.
Boosts Conversion Rates
Guided flows move users toward final action.
Improves Customer Support
Faster responses reduce friction and wait time.
Reduces Drop-offs
Reminders and follow-ups keep users engaged.
Enhances Personalisation
Messages can reflect names, products, and preferences.
Supports Automation
Bots and workflows streamline onboarding and sales.
05 / MODELS
Understanding Whatsapp Marketing Models
01 / 05
Verified WhatsApp
Official business verification and brand-name visibility.
Benefit
Builds trust and brand credibility.
Use when
Identity and trust matter to customers.
Virtual WhatsApp
A non-verified setup for promotional or support messaging.
Benefit
Fast, cost-friendly onboarding.
Use when
Verification is not required.
Bulk & Automated Messaging
Send campaigns and trigger flows without manual work.
Benefit
Scales communication instantly.
Use when
Running mass campaigns and reminders.
Promotional & Transactional
Offers, launches, confirmations, and status updates in one channel.
Benefit
Combines marketing and service communication.
Use when
Sharing deals, alerts, or confirmations.
WhatsApp API
Connect WhatsApp with CRMs, websites, apps, and systems.
Benefit
Automates messages based on real events.
Use when
Onboarding, notifications, and chatbots.
