Awareness
putting the brand in front of new audiences
↗02 / WHY IT MATTERS
Purpose of Paid Media
Paid media campaigns are mainly designed to achieve:
Traffic
bringing qualified visitors to the right destination
↗Leads
creating measurable demand for sales teams
↗Sales
turning media investment into revenue
↗Retargeting
bringing interested audiences back
↗Learning
using data to improve each next campaign
↗03 / BUSINESS IMPACT
How Paid Media is useful for a Business
Affilify Media combines media strategy, platform expertise, creative testing, and reporting to turn paid channels into a clear growth engine.
Delivers Immediate Reach
Campaigns can reach relevant audiences as soon as they launch.
Targets Precisely
Audience, intent, location, and behaviour can be aligned.
Generates Quality Leads
Media can be optimised toward valuable responses.
Supports Sales Growth
Clear conversion paths connect ads to revenue.
Enables Retargeting
Interested visitors can be re-engaged intelligently.
Measures Performance
Every campaign provides signals for smarter decisions.
05 / MODELS
Understanding Paid Media Models
01 / 05
Search Ads
Show up when customers actively search for a solution.
Benefit
Captures high-intent demand.
Use when
Driving leads or sales from search.
Display Ads
Visual ads across relevant publisher networks.
Benefit
Builds reach and brand recall.
Use when
Awareness and retargeting campaigns.
Video Ads
Tell a story through motion-led advertising.
Benefit
Makes brand messages more memorable.
Use when
Explaining, launching, or building awareness.
Shopping Ads
Show product details directly in search results.
Benefit
Brings high-intent buyers closer to purchase.
Use when
E-commerce catalogues.
Performance Max
Use cross-channel automation to find conversions.
Benefit
Expands reach across Google inventory.
Use when
Scaling conversion-focused media.
