Conversions
turning attention into a measurable action
↗02 / WHY IT MATTERS
Purpose of Performance Marketing
Performance campaigns are designed to achieve:
Revenue
connecting media spend to business return
↗Efficiency
improving results without wasting budget
↗Scale
growing winning campaigns with confidence
↗Attribution
understanding what drives each outcome
↗Optimization
making every signal work harder
↗03 / BUSINESS IMPACT
How Performance Marketing is useful for a Business
Affilify Media combines data, media buying, creative testing, and continuous optimisation to turn campaign activity into accountable business growth.
Measurable Results
Every campaign is tied to a clear business outcome.
Higher ROI
Budget moves toward channels and audiences that convert.
Faster Optimisation
Live data helps improve creative, targeting, and bids.
Scalable Growth
Winning campaigns can be expanded without losing control.
Lower Acquisition Cost
Testing reveals the most efficient path to conversion.
Clear Reporting
Transparent performance makes every decision easier.
05 / MODELS
Understanding Performance Marketing Models
01 / 05
CPC
Pay when someone clicks your ad.
Benefit
Keeps spend tied to active interest.
Use when
Driving qualified traffic to a landing page.
CPL
Pay for each lead captured.
Benefit
Creates a measurable cost per prospect.
Use when
Building a lead pipeline.
CPA
Pay for a completed acquisition action.
Benefit
Optimises towards meaningful conversion.
Use when
Sales, sign-ups, or bookings matter.
CPS / CPO
Pay per sale or order.
Benefit
Links marketing directly to revenue.
Use when
E-commerce or transaction-led campaigns.
ROAS
Measures revenue returned from ad spend.
Benefit
Shows the commercial efficiency of media.
Use when
Scaling profitable campaigns.
